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Coors Light Everest Snapchat Ads
Role: Art Director/Designer
Year+Company: 2017 | 72andSunny
Description: In order to blend seamlessly into SnapChat's native storytelling functions, we created these three ads that were interspersed into one discoverable story of 2 men summiting Mt. Everest.
The campaign delivered 1,334,879 total impressions (135k more than estimated), 40% completion rate with 78% through the first quarter (typical rate is 10%), and a 4.09 second average view time, with first creative at 5.23 seconds (typical rate is 2.8 seconds).