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Coors Light Social
Role: Art Director/Designer
Year+Company: 2017-2018 | 72andSunny
Description: Worked as a maker on the Coors Light brand, with a focus on social, digital, and print/OOH.
Our digital campaign approach was to take a scrappy "maker" style to social, to keep the feeling authentic, fun, and approachable to our fans.
In addition to creating posts, I also served as the art director on our photoshoots in order to fill our social channels with much needed product photography.
Highlights: Our Pride post went viral with over 169K organic views, and made it as a feature in Adweek.
Our July 4th post was the top performing organic instagram post of 2017 with 2.5K likes, 6K+ views, 29K+ impressions and a 23K+ reach.
Our Snapchat Everest campaign delivered 1,334,879 total impressions (135k more than estimated), 40% completion rate with 78% through the first quarter (typical rate is 10%), and a 4.09 second average view time, with first creative at 5.23 seconds (typical rate is 2.8 seconds).