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Fage Yogurt P.O.P. Campaign
Role: Copywriting, Co-Branding
Year+Company: 2009 | Student Spec Work at VCU
Award: Student Silver Addy Award (American Advertising Federation)
Description: Ambient/Point of Purchase campaign for Fage Greek yogurt. Designs were to be placed in grocery stores (on shopping carts, relative food pairings, and checkout dividers) to inform consumers about the health benefits of choosing the low-fat, versatile yogurt.