Toms Shoes Installment Piece

Role: Design, Copywriting, Branding

Year+Company: 2010 | Student Spec Work at VCU

Description: Ambient advertisement for Toms shoes. We chose to create an escalator installment in shopping areas in order to get the message of consumer power and responsibility across to buyers.

Consumers see the message "People around the world grow up barefoot" at the top of the escalator, and as they ride down they see the bare feet going in to a pair of Toms shoes with the message "For every pair you buy, we give a pair to those in need."

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